by Nannette, Vice President, Technology Solutions Group

Have you seen those small black and white squares that look like a Rorschach ink blot test?

It’s called a QR code! A lot of people don’t know what it is, but it’s becoming more common. If you’re a techie like me or someone who likes to keep up on the latest trends in technology, you love this stuff!

“QR” is short for Quick Response. The creator of the QR code intended for the code to be a quick and easy way to decode content at high speed. Companies like them because it’s a great way for customers to receive more information whenever and wherever they want it.

It’s kind of like a barcode on a product. And to translate the code and learn more about the offer, you’ll need a QR reader.

A QR reader is a free app that you can download to your smart phone. It’s like a decoder ring; it will unlock the information behind the QR code. For example, you see a magazine ad for a new movie coming out. The ad has a QR code. By snapping the code with your phone, the trailer will immediately stream to your phone. Neat, right?

Since technology moves so quickly, the question is, can it last? Well, Google has already stopped supporting QR codes in Google Places. Many industry experts think that Google will use its clout to come out with its own version of the QR code that could require more hardware. However, since QR codes are fast, inexpensive and only require a reader (like your cell phone), it looks like both technologies will co-exist for awhile.

Now, you’ll start to notice QR codes everywhere. Simply scan them to learn more!